Q.64 – What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? [D]
(A) Channel groupings
(B) Conversion tracking
(C) Multi-channel funnels
(D) Attribution modelling
Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
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