What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Q.64 – What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path? [D]

(A) Channel groupings

(B) Conversion tracking

(C) Multi-channel funnels

(D) Attribution modelling

Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

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